Internet publishing is similar to printing

If you've ever printed a paper brochure, you know the steps:

1. You get an idea.
2. You write it down.
3. You edit it.
4. When it’s finally done, you send it to a printer.
5. Once it’s printed, you can’t change it.

Publishing a brochure-style web site is similar:

1. You get an idea.
2. You sketch it out.
3. You tweak it.
4. When it’s finally done, you publish it to the Internet.
5. But after it's published, you can and should update it on a continuing basis.

Of course, paper brochures are handy because you don't need a computer to show them. However, online brochures have other advantages:

• People don't throw them away.
• People can find them later if they need them.
• People all over the world can find them by searching (googling) the Internet.
• And if you need a paper copy, you can always print the most recent version.